Treasure Island News and Events


Treasure Island News and Events


Harris Poll, United Airlines' reputation takes a nose dive

If you are planning on flying to or from Treasure Island anytime soon and your like many other travelers then your opinion of United Airlines is not very high.

Negative perceptions of United Airlines' corporate reputation increased 500 percent following the April 9 passenger incident, according to new research from The Harris Poll. Forty-two percent of U.S. consumers said United has a "bad" or "very bad" reputation when surveyed in April, compared to seven percent in late 2016.


"United's six-fold increase in negative corporate reputation sentiment shows us once again how quickly and severely a company's corporate reputation can be damaged," said Carol Gstalder, senior vice president at The Harris Poll. "Corporate reputation is your most valuable asset and with the majority of Americans talking about, advocating or using reputation as a lens through which to make purchase decisions, the business value of a company's reputation has never been higher."

The Harris Poll, which surveyed more than 2,000 U.S. consumers April 17-18, 2017, found that 19 percent of consumers believe United Airlines has a "good" or "very good" reputation, compared to 31 percent in late 2016. United's reputation decline comes on the heels of a January 2017 Harris Poll survey, which found that only 16 percent of Americans perceive the airline industry to be honest and trustworthy.

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