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There's never been more swimwear options to choose from


New data from global fashion search engine Lyst predicts June 7th will be the most popular day of the year to buy a swimsuit online. Sales have peaked, luckily, there's never been more swimwear options to choose from – with 154,000 pieces available on Lyst, from 1074 designers. A 12% increase from last year.

And we've already seen some major swim trends emerge this Summer:

Searches for 'red swimsuit' have increased by 97% over the last six months

Someone has searched for a high leg one piece every 5 minutes on Lyst this year

Marysia Swim is the most wanted swimwear brand with searches up 130% year on year

Lyst's research suggests it's not always easy to find that perfect swimsuit. Last summer customers spent three times longer browsing swimwear than other product categories. An average shopper will interact with 5 bikinis in one session, and will return to click on a swimsuit 4 times before purchasing. And even after all that work, swimwear is one of the most returned items of clothing online, 45% of swimsuits bought this summer have been returned already.

To save you time, Lyst has launched a new SwimSeeker feature, an interactive tool to help you find the right swimsuit for you. Based on your responses to three questions (which part of your body do you love, which color looks best on you, which style are you looking for) plus your previous browsing activity on Lyst, SwimSeeker suggests a bespoke feed of options we think you'll love. The more you interact with the tool, the more personalized it becomes. Our algorithm is dedicated to helping you find the right item, in the right size, at the right price. The model also factors in the most popular swimwear trends in your country; right now high cut one-pieces are the most searched for style in the US, while ruffle bikinis are the most wanted in the UK. The pursuit of the perfect bathing suit is a year round challenge, so the SwimSeeker will stay on Lyst, updated live with new products across Lyst's 11,000 retail partners worldwide.

Lyst's SwimSeeker tool launches June 7th.


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